Claiming your Yelp business page is a relatively easy process, but then what? From a business owners perspective, a company such as Yelp is a useful tool, which can increase business and help to develop a reputation; Just remember that a reputation can be good or bad, depending on the owner’s drive to succeed.
Like other search-and-review services, Yelp helps consumers find the businesses they’re looking for and then lets them share their opinions on products or services they received. Reading such reviews helps other consumers make informed decisions and keeps you on your toes, which you should view as a good thing.
Why Yelp Matters to Your Business
Yelp users or Yelpers aren’t usually just looking to buy a product or employ a service. They’re looking to do business with tried and trusted companies. Wise business owners see Yelp as another savvy marketing avenue, and you can never have too many marketing approaches. Consumers who find your venture through Yelp, and then use your service or buy a product from you, can return to the site to write a review of your business.
Your consumer base should widen if satisfied customers write positive reviews about your business. Basically, reviews are like good, old-fashioned, word-of-mouth advertising or “badvertising” for entrepreneurs who offer poor service or low-quality products.
Yelp weeds out the fake or useless reviews and recognizes top contributors for their helpful reviews. This process helps to encourage a community of useful Yelpers who engage with the website and, in turn, build a brand’s awareness or brand “bewareness.” Don’t panic; It’s not uncommon for even topnotch companies to occasionally receive a bad review or two (no one’s perfect, after all.)
If this happens to you, think of it as a chance to improve customer service by responding to complaints and positive comments, alike, in a timely, polite and helpful fashion. Source >>> Biz Fluent